Industry News — July 2025

PEARL CORPORATION AND ADAMS MUSICAL INSTRUMENTS
Pearl Corporation and Adams Musical Instruments are proud to welcome The Battalion Drum & Bugle Corps to its roster of Open Class Drum Corps.

“We are very excited to partner with The Battalion Drum & Bugle Corps, uniting DCI’s Most Improved Open Class Corps of 2024 with the highest quality percussion instruments and hardware available on the market. Coming off of their most competitively successful season to date, The Battalion is poised to continue their track record of creating entertaining productions while providing a top-notch educational experience for their membership. We are proud to welcome The Battalion to the Pearl/Adams family!” — Kevin Geis, Marching Percussion Marketing Manager, Pearl Corporation 

“The quality of Pearl and Adams instruments is unparalleled. They revolutionized marching percussion and continue to set the standard for quality, durability, and exceptional customer service. After our 10th anniversary and our debut in DCI World Championship Semi-Finals, I couldn’t be more thrilled to equip our remarkable performers with these incredible instruments. We are honored to partner with Pearl and Adams as we embark on this exciting new chapter in our corps’ history.” — Tyler Hess, Corps Director, The Battalion Drum and Bugle Corps

“I am incredibly excited to start this new partnership with Pearl/Adams. The quality and care they put into crafting their instruments is second to none. The instruments produce a great characteristic sound at every dynamic level, while providing the projection and power we need to fill even the largest stadiums.” — Mitch Barnard, Percussion Arranger and Consultant, The Battalion Drum and Bugle Corps

The Battalion will step-off the 2025 DCI Tour season sporting Pearl Championship CarbonCore Series Battery, Championship Hardware and Carriers, Adams Endurance Series keyboards, and Adams Percussion.

TRX CYMBALS
#BEATXBEAT Campaign Encourages Drummers to “Take Their Drumming to the Next Stage”

The TRX Cymbal Co. LLC has announced the start of a new marketing campaign that aims to support drummers on their journey “from the bedroom to the bandroom and beyond”. Entitled “BeatXBeat”, the project is built around the company’s roster of young drummers who tell the stories of their development in a series of photo and video testimonials. The content will appear on social media, YouTube, websites and other multimedia platforms.

“No one goes from playing in their bedroom to touring with a top international star in one step,” explains TRX founder, David Levine. “Careers are built step-by-step and beat-by-beat. For our campaign, we’re asking drummers to share their experiences and encourage their peers in the drumming community to ‘take their drumming to the next stage’.”

One of the highlights of the #beatxbeat campaign is 3 newly-produced video ads that feature TRX artists Brandon Godette, Ilse Santana and Luke Caro. The commercials were produced and directed by Michael Levine, who is himself a drummer, and dramatically show the drummers’ transition from amateur to professional.

To view the commercials as well as other elements of the campaign, and to learn more about TRX cymbals and the drummers who play them, visit www.trxcymbals.com and @trxcymbals.